What The Heck IS A Planogram?

I have been asking myself this several times in the last 24 hours. WHAT IS a PLANOGRAM? Let us turn to Webster's to get our answer. Planogram: A visual plan which designates the placement of products on a retail store's shelves and displays. The planogram is often delivered in the form of a diagram or drawing, and is usually created by a visual merchandising employee or the merchandising team. Ok... I know I understand this concept. So, why the heck does it matter to me? My new job (yay, me... really 9 to 5 job!!!) has me being a Planogramer in a retail setting. Actually the new job is a 4:30 am to noon job, but you get the point. When I accepted my job, had very little understanding of what one was and what it is used for. But, now, I am excited about starting my new occupation as a planogramist? A career in Planogramy? What the heck do you call someone who creates planograms?

Wait a second... I have to get up at quarter til 4 every morning Monday through Friday? I'm going to have to learn to love coffee. :)